From exotics like red cabbage and broccoli to all kinds of leafy vegetables, the stock of the three farmers gets sold out within 20 minutes.
No leftovers and no farmer slashing the rates of his veggies just to sell off his stock.
“There was no food wastage and we got paid 20 per cent higher than usual. But the best part is that these people took home naturally-grown, healthy produce,” .Bhagwat, an organic farmer based in Maharashtra’s Nashik district, tells The Better India.
Now that there is no middle-man, farmers get to sell their produce without having to shell out commissions. The farmers make sure their rates match the market price.
How Farm-To-Fork Started
In 2016, the government-led Agricultural Technology Management Agency (ATMA) trained many farmers in organic farming. Bhagwat’s team was one of them. They were also walked through some marketing techniques and tips on eliminating the middle-man.
“I always wanted to sell my produce in urban areas and Mumbai was my first choice. So I formed a group of organic farmers and looked for people in Mumbai who would help us set up,” informs Bhagwat.
After a lot of search for the right person to guide them, Bhagwat came in touch with Joseph Pinto, a retired army personnel. Pinto offered his help free of charge.